Completed Project: Web Site Development

XIST recently redeveloped the web site for a Canadian builder of world-class rowing shells and single racing sculls. The project included a broad range of integrated services:

• online marketing strategy design
• application development and content management system design
• content development
• user interface design
• multimedia podcast development
• search engine optimization

The site's content was written specifically for the web to improve search engine optimization and integrate with the online marketing strategy. Development work also included redesigning the site's information architecture and creating an original, graphical user interface design with advanced CSS controlled HTML presentation. XIST developed a customized content management application to assure content consistency, simplify the administration of the site. This CMS also separated the creation and management of the content from it's presentation on the site, allowing the site to be maintained without the intervention of technically skilled administrators. Video and audio format podcasts were also created to provide richer product information.